Daryl Willcox Publishing
Daryl Willcox Publishing
t: +44 (0)845 370 7777 e: info@dwpub.com
"Thanks again for your help with this. My first press enquiry has come from The Times and FT Weekend. An excellent start!" Judith Edwards, Ident PR

Press Release Wires

Our Online Press Release Wires give you valuable exposure beyond the journalists you already know

The Response Source/SourceWire Press Release Wires give you an easy and effective way to maximise the reach of your press release distribution. As well as appearing on the sites, online press releases are emailed direct to journalists who have requested them.

There are thousands of UK and international journalists who could be hungry for your stories. With our online press release distribution service you won't be spamming your recipients: each of them is active in the relevant media sector and has opted to be on the circulation list.

What's more, we work closely with news aggregators and search engines, so your press releases can enhance your web presence pushing you up the search engine rankings and encouraging visits to your website. If you are not sure how to do this, we can advise you on how best to optimise your release, embedding the links for you.

Online press releases are also offered as RSS feeds and may also be picked up by several news aggregators including Google News. You can also broaden the impact of your press release distribution by bookmarking your releases to social media news networks and community-edited sites such as Digg and Delicious.

It's simple to submit a release to the Response Source/SourceWire Press Release Wires. You make no commitment to use the service over a period of time. Instead you can post releases as frequently or infrequently as you like. Just go to www.dwpub.com/submit/ and complete the short online pr form to send your release.

We also offer support to help you get the most out of Response Source/SourceWire and your media relations campaigns. Our sister site FeaturesExec offers a range of complementary resources to enable you to pitch to target publications and freelancers. The FeaturesExec media database and Freelance Journalist Directory products are ideal for helping you do this.

Contents

Response Source vs. SourceWire - what's the difference?

We offer two services:

  • Response Source Press Release Wire - covering B2B and consumer sectors
  • SourceWire Press Release Wire - targeting B2B, technology, business and finance media
  • Read more on the difference between the Press Release Wires

Search marketing advantages

An additional advantage is the way releases can help drive traffic to your company or client website. Including web links in releases can boost that site's presence on search engines. This is known as search engine optimisation (SEO). The best form of link for this purpose is an embedded link. This is where a relevant word or a phrase is the actual link rather than just a plain web address.

Direct-to-consumer advantages

Releases are also normally included in News Aggregation Systems (Google News, NewsNow and many more), potentially giving you an even wider audience. The Response Source and SourceWire websites also have direct submit links to social community news sites: Digg, Slashdot and Delicious. This enables our users to submit your press release further to these sites, boosting exposure in the social media community network.

Low outlay, high visibility

The Response Source/SourceWire Press Release Wires offer an impressive return for minimal outlay and no long-term commitment. Using our online press release distribution forms helps you get your message across to maximum effect in a number of ways:

Email - releases are emailed to thousands of voluntarily subscribed journalists, predominantly in the UK. Because you can select which subject areas your release relates to, you do not pay for wasted distribution to irrelevant contacts. We also work to ensure top publications receive press releases to their newsdesk email address.

Web - releases appear on the high-profile main pages on Response Source and/or SourceWire. Because these sites provide unique and effective research tools for journalists, they are up on journalists' screens every day. Releases can also appear on the Google News and NewsNow news aggregation sites and maybe submitted to social media sites.

Archive - releases stay up on the Response Source and/or SourceWire sites within searchable archives, so they can stimulate media interest long after they are first distributed. Journalists researching a story can find releases by company or keyword.

RSS - releases are also included in our popular RSS feeds. Journalists can subscribe receive releases by category or create their own custom feed.

Links