The many advantages of using the Press Release Wires
Your Press Release will appear on the Response Source and/or SourceWire website - on the home page and press release section. Subscribed journalists and newsdesks also receive relevant Press Releases via email. Many journalists also use our advanced RSS feeds to receive releases. These allow journalists to get a feed of releases by subject category, submitter or keyword.
Search marketing advantages
An additional advantage is the way releases can help drive traffic to your company or client website. Including web links in releases can boost that sites presence on search engines. This is known as search engine optimisation (SEO). The best form of link for this purpose is an embedded link. This is where a relevant word or a phrase is the actual link rather than just a plain web address.
New! Add media to your release
You can now add up to ten images and files including PDFs, Excel Spreadsheets, Word documents and much more to every press release. Images and other media are displayed with your press release on the Response Source and/or SourceWire websites. A release with an image or file attachment will normally attract more views online and is more likely to generate media coverage.
Direct-to-consumer advantages
Releases are also normally included in News Aggregation Systems (Google News, NewsNow and many more), potentially giving you an even wider audience. The Response Source and SourceWire websites also have direct submit links to Community News Sites: Digg, Slashdot, del.icio.us and facebook. This will enable our users to submit your press release further to these sites, boosting exposure in the social media.


Digg
Slashdot
del.icio.us
Facebook
and many more...