Small business case studies

Small businesses share their success stories:

Cara Sayer
SnoozeShade

The SnoozeShade was launched at the Baby Products Association Show in London in October 2009. Just four months later it went on sale with national retailers JoJo Maman Bebe and Kiddicare. In March 2010 it went on sale with Mothercare. The press release was written to gain exposure before the product went on sale.

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Divorce Online
National press coverage and global interest

Due to the nature of the business, the company receives large quantities of data - namely reasons for divorce - and can get a good idea of trends quicker than most government departments. Mark noticed that Facebook was consistently in the news and decided to gather information in order to create a press release that was relevant and interesting. He uses the Daryl Willcox Publishing press wire service because even if stories do not get used by national newspapers, they tend to get picked up by bloggers and websites.

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Author Andrew Collins
Broadcast and global coverage

Andrew wanted to release information about his discovery of a forgotten Egyptian cave system as part of the promotion of a forthcoming book. He used the DWPub press wire service not only to give the story a push and get it out quickly to the widest possible audience, but also because it saved him the time-consuming process required in researching individual journalists and publications.

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