Case studies

Author Andrew Collins
Broadcast and global coverage

Name & Company:
Andrew Collins

Website:
www.andrewcollins.com

Company Background:
Andrew has worked as a writer and publisher for ABC Books for 20 years.

Press Release:
British Writer Discovers the Pharaohs' Lost Underworld

Purpose of press release:
Andrew wanted to release information about his discovery of a forgotten Egyptian cave system as part of the promotion of a forthcoming book. He used the DWPub press wire service not only to give the story a push and get it out quickly to the widest possible audience, but also because it saved him the time-consuming process required in researching individual journalists and publications.

What happened after the press release was put on the wire:
Andrew's press release received a huge response and was immediately picked up by Discovery, MSNBC, CNN and a large amount of international media and science sites. Within a month the story had generated comments and stories on over 5,000 websites and forums.

Do you do your own PR?
Andrew believes that the best way to market your business is to use the internet because your story can be picked up instantly. He has his own website with links to a Facebook page and newsletter subscription option.

Testimonial:
"Thanks. Press release worked perfectly. Discovery. Msnbc. CNN. Loads. Andrew"

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