Case studies

Divorce Online
National press coverage and global interest

Name & Company:
Mark Keenan, Online Legal Services Limited

Website:
www.Divorce-Online.co.uk

Company Background:
Online Legal Services, Divorce Online's parent company, is now in its tenth year and is the largest supplier of uncontested divorces in Europe.

Press Release:
Facebook is bad for your marriage – research finds

Purpose of press release:
Due to the nature of the business, the company receives large quantities of data - namely reasons for divorce - and can get a good idea of trends quicker than most government departments. Mark noticed that Facebook was consistently in the news and decided to gather information in order to create a press release that was relevant and interesting. He uses the Daryl Willcox Publishing press wire service because even if stories do not get used by national newspapers, they tend to get picked up by bloggers and websites.

What happened after the press release was put on the wire:
The story received same day coverage from the Telegraph and the Mail, and media outlets from all over the world got in contact for quotes and interviews. Within a few days the story had received over 10,000 tweets on Twitter. Mark had budgeted for a 20% increase in sales but the actual increase was 40%.

Do you do your own PR?
Mark has had various experiences of PR, but finds when doing it yourself it is far more cost effective to go online. The company uses a mixed social media approach when approaching PR - using a blog, Twitter account and Facebook page. When using this method providing good content is the key to being successful – Divorce Online has almost 1,000 followers on Twitter.

Testimonial:
"Divorce Online has been using Daryl Willcox Publishing's press wire for all press releases for about two years now and the results have been extremely cost effective. In particular our Facebook and divorce release in December 2009 brought us global coverage in TV, Radio, Print and social media which is still continuing in May 2010. I would highly recommend using Daryl Willcox Publishing’s press wire for small business as it can gain you much needed exposure at a very reasonable price."

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